Introduction to Shopify!

Murat Alpay
4 min readJan 24, 2021
Image from Karolina Grabowska

6 Questions that every beginner will ask

E-commercing is the new trade way of our age. We’re all living in a digitalized world and sometimes it’s hard to keep up with it. There could be confusing terms, such as SaaS, Webshops, etc. I’ll be your guide for this journey.

Let’s start with the general question:

1) What is Shopify?

Shopify is a platform that provides us to start, grow, and manage e-commerce webshops. It may look confusing in the beginning, but I’ll introduce you to the basic walkthrough of the platform. So let’s start with the terms. SaaS is defined as ‘’Software as a Service’’ just like Shopify does, It provides you a service that you can design your webshop.

We mentioned the word ‘’design’’ so,

2) Do we need a design skill?

Absolutely no. You don’t need any designing skills which you’d use on your Shopify webshop. Shopify is a completely simple platform to use, you don’t need to know coding or designing while using Shopify. Shopify allows us to use pre-designed themes and templates which are designed by professionals and you can easily customize those themes and templates to your delight. You can edit colors, headers, and images according to your taste. Even so, If you have the command of HTML and CSS, you can still design your webshop without limits and this is the distinctive feature of Shopify from other e-commerce platforms.

3) What can I sell on Shopify?

You can sell whether tangible or intangible things on Shopify. From products to services, memberships, even consultations. As long as it is legal, you’re free to sell anything that you can imagine.

4) I don’t have time or expertise but I want a unique webshop, can Shopify help me?

Yes. Shopify has the Shopify Partner Program for people who think like that. Shopify Partner Program mainly concerns for managing your webshop for you. The program includes companies that are affiliated with Shopify. You can use the advantage of the Shopify Partner Program by working with professionalized people who have experienced in this sector and become Shopify Expert. Shopify Experts can help you in those following areas;

1)Setup: Shopify Experts can help you to organize and manage your new business, can guide you in the context of e-commercing, and also they can help you to move your pre-existing webshop to Shopify from other platforms.

2)Design: We’ve talked about Shopify providing us to customize and edit your webshop. At this point, your Shopify Expert can consult you about your Webshop’s view. If you don’t want to be limited by the Theme Store, your Shopify Expert can design your unique and matchless webshop.

3)Improvement: If you already have a pre-existing Shopify account and If you want to improve it with more enhanced features, your Shopify Development Expert can help you with this step to achieve your goal.

4)Marketing of your Webshop: Every e-commerce site needs marketing. Thanks to technology, we all have the opportunity of marketing our webshop. Your Shopify Expert can use techniques such as search engine optimization and social media managing. Thuswise, you can reach more people.

5) Photography: Visual arts help us to embody the concept. You can work with professional photographers that can take pictures of your products with an artistic view.

Shopify Partner and Shopify Expert programs are for real professional webshops who are more willing to spend more money on e-commerce experience. Professional services that Shopify provides is for people who want to build a real e-commerce platform rather than a webshop.

5) Will Shopify develop my business?

Since e-commercing developed, It is a necessity to open webshops. Millions of people are trading online and you have to make your webshop distinctive and noticeable. Shopify allows you to start and manage your business but growing your business is on your hands. Shopify is not a magic wand but your talent and labor are. There are some golden rules that you need to follow while you’re working on your business. These are some of them;

● Using SEO while you are e-commercing can help you to appear in higher parts of the search results. This is the key to reach more customers.

● You should consider your sale reviews from your previous customers. Positive reviews will bring you more customers.

● Shopify has an interface that can adapt to different kinds of devices whether tablet or mobile phone or a notebook. This allows customers not to worry about layouts and enjoy shopping.

● Shopify allows us to be in touch with customers who abandoned the shopping cart during the ordering process.

6) How much I’ll pay for Shopify?

Shopify has multi-way price options varying from the offered features and duration of use. The cheapest option is Shopify Lite, ranging from 23$ to 29$ and the most expensive option is Shopify Advanced, ranging from 239$ to 299$. Additionally, there are themes which you could buy with payment but also there are free themes. Shopify doesn’t offer an exact price. The amount which you’re going to pay changes apart of which feature you’d prefer. Shopify provides a 14-day free trial before you start e-commercing and this is a great specialty for us to explore and decide before payment.

Congratulations! You have learned basic steps before starting your business on Shopify. Explore and experience this brand-new trade option and start your business. If you’ve any questions, feel free to contact us.

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Murat Alpay

Hello there. I’m a Digital Product Designer based in Istanbul. I like to build things with other fun and creative people.